When your portfolio includes a TV news set and a upscale cocktail bar, your business card better feel like it belongs in the same room.
Getty Construction is a high-end residential and commercial firm whose work speaks for itself — but their print materials needed to catch up. I guided them toward a suede business card with raised spot UV coating. The kind of card people feel when it hits their hand and don’t throw away.
The material choice was intentional. Suede communicates premium without saying a word. The spot UV adds dimension and tactility that a standard card never could. It’s print design as brand experience, and it’s one of my favorite things to get right.
Sometimes the best design decision isn’t what something looks like. It’s what it feels like.