Sometimes the best problem you can have is too much business.
Penguin Window Cleaning hired me to design an EDDM (Every Door Direct Mail) campaign to help grow their customer base. The mailer went out, the phones started ringing, then kept ringing, then wouldn’t stop ringing. Jon, the owner, eventually called and asked us to pump the brakes. They had too much of a response. It’s a good problem to have, but a problem to plan for.
They did end up doing more mailings later, once they were staffed up and ready to scale. But the first campaign was a pretty good reminder that good marketing creates good problems, and you’d better be ready.
Good design gets results. Sometimes faster than expected.