A self-initiated passion project that asked one simple question: what if Lost Lands music festival made chocolate?
Lost Lands is a heavy bass music festival in Ohio with a devoted dinosaur-obsessed fanbase. The “Wook Scouts” concept imagines a branded line of festival chocolates, each with its own distinct personality and packaging. Dino Bites, Raptor Princess, and Wooktastic Jurassic — three bars, three vibes, one very specific target audience.
This project is pure creative marketing. No client, no brief, no guardrails. Just an idea that felt too fun not to execute.